Cold email that lands — from your own inbox.
Connect the email account you already use, write your message, and let MailTrigger send the follow-ups for you. No per-email fees. No shared servers. Just your inbox, working harder.
No credit card. Set up in minutes.
Built for founders, recruiters, and agencies who'd rather pay for software than for sending.
Campaign Funnel
Reply triage
Works with the inbox you already have
Brevo
Mailgun
Resend
GmailAlready paying for email? Plug it in. Switch whenever you want — nothing's locked in.
Why you're overpaying
Other tools charge you to send. We don't.
Most cold email tools rent you inboxes and charge by the email — so the bill climbs every time you grow. MailTrigger is different. You send from the email account you already have, and you pay one flat price.
Send 500 emails or 50,000 — it costs the same.
Your inbox, your name.
Emails come from your own account, not a shared pool — so your good name stays yours.
One simple price.
No per-email fees, no per-seat fees. Pay for the app, send as much as you want.
Nothing to get stuck in.
Export your contacts any time. The inbox was always yours.
Up and running in minutes
Three steps to your first send.
Connect your email.
Paste your details and you're in. We quietly check your setup so your emails land in inboxes, not spam.
Add your contacts.
Drop in a CSV — we tidy up the columns for you — and write your message with follow-ups.
| Name | Tag | |
|---|---|---|
| Maya Chen | maya@northwind.io | Founders |
| Daniel Ortiz | d.ortiz@launchpad.co | SaaS |
| Priya Nair | priya@brightfin.com | Fintech |
| Tom Becker | tom@harborhq.com | Agency |
| Lena Walsh | lena@summitlabs.ai | AI |
Press go.
MailTrigger sends at a natural pace and drops every reply into one tidy inbox.
Everything you need
A full outreach toolkit. No add-ons, no upsells.
Follow-ups on autopilot
Write a sequence once; we send the follow-ups so no lead slips through.
Personalize every email
Drop in names and details automatically — each email feels personal.
Vary your wording
Each email reads a little differently, so it feels written by hand.
A/B your subject lines
Try a few; we watch the opens and mark the winner for you.
Know who's interested
See exactly who opened, clicked, and replied to every email.
One reply inbox
Every response in one place, auto-sorted by intent.
Spread your sending
Use several inboxes so no single one ever gets overloaded.
Stay out of spam
Gentle ramp-up, send-time by timezone, and a one-click setup check.
Auto clean-up
Bounces and unsubscribes are removed for you, automatically.
Import in seconds
Drop a CSV — we map the columns (Apollo exports just work).
Lists & tags
Organize your contacts however you like.
Duplicate & export
Clone a winning campaign; export your results any time.
Stay out of spam
Built to land in the inbox, not the spam folder.
Send too much from one inbox and you get flagged. MailTrigger spreads your sending across the accounts you connect and eases new ones in gently, so you stay welcome.
It sends during work hours in each person's timezone, checks your setup in plain English, and quietly drops bounces and unsubscribes — so you never email the wrong person twice.
One campaign, spread across your inboxes
Sending is balanced so no single inbox gets overloaded — keeping your sender reputation healthy.
No fake “warmup.”
Some tools run bots that email each other to game the system — it doesn't really work, and the big providers crack down on it. We just ramp your real sending up gently. Honest, and it keeps your inbox in good standing.
What it costs to send
Your sending? Practically free.
Here's the part nobody tells you: other tools charge you to send because theyown the inboxes. We don't. You send through an account you already have — and most come with a free tier. We just charge a flat price for the software on top. So your real cost to send can be $0.
Your own Gmail or Outlook
You already pay for it. Connect it and start sending today.
The simplest place to start.
Resend
A generous free tier that's friendly to outreach. A great default.
3,000 emails/month, free.
Brevo
No card needed to get going — perfect for warming up.
300 emails/day, free.
Amazon SES
Basically free even at serious scale — pennies per thousand.
About $0.10 per 1,000 emails.
No per-email tax
Send 1,000 or 100,000 — we charge the same flat price. Your provider's free tier does the rest.
Your name, your reputation
Because it's your account, your good standing is yours — not shared with strangers on someone else's servers.
Never locked in
Outgrow a provider? Swap it in a click. Your contacts and your inbox go with you.
Send responsibly and pick a provider whose terms allow outreach — we keep you compliant with setup checks, gentle pacing, and one-click unsubscribe.
Know what's working
Simple numbers that tell you what to send next.
Opens, clicks, and replies for every campaign — and which step is pulling its weight. No spreadsheets.
Engagement over time
Reply breakdown
- Interested34
- Question21
- Not now18
- Out of office14
- Other9
Made for
If you send cold email and hate the bill, you'll like it here.
Founders
“Book meetings before you hire a sales team.”
Flat price, your reputation, no agency retainer. Get pipeline going on your own terms.
Sales teams
“Hit your numbers without paying per person.”
Steady, reliable sending that scales with you — and never charges you by the seat.
Recruiters & agencies
“Reach more people, for one flat price.”
Spread your outreach across more inboxes and protect every client's good name — no per-seat or per-email surprises.
Freelancers
“A handful of great replies beats a busy spam folder.”
Careful, well-aimed outreach without paying for an enterprise tool you'll never fill.
The honest comparison
Same job. A fraction of the bill.
Starts at
- MailTriggerFree → $9
- Instantly~$37/mo
- Smartlead$39/mo
- Lemlist~$55/seat
- Apollo$49/seat
Send from
- MailTriggerYour own inbox
- InstantlyTheir inboxes
- SmartleadYour inboxes
- LemlistTheir setup
- ApolloShared pool
Emails
- MailTriggerUnlimited
- InstantlyMetered
- SmartleadMetered
- LemlistMetered
- ApolloMetered
Charged per seat?
- MailTriggerNo
- InstantlyNo
- SmartleadNo
- LemlistYes
- ApolloYes
Lock-in
- MailTriggerNone
- InstantlyLose their domains
- SmartleadLow
- LemlistCredits expire
- ApolloCredits expire
We're cheaper because you bring the part that costs money — your own inbox. No per-seat fees, no credits that vanish.
Competitor prices are current as of 2026 and change often.
Pricing
Start free. Upgrade when it pays off.
Pay by how many contacts you keep — never by how many emails you send. Emails are always unlimited.
Free
Try it out, no card needed.
- 250 contacts
- 1 connected inbox
- 1 campaign
- Reply inbox, tracking & A/B
Sends via API providers (Brevo, Resend, SendGrid…). Gmail & Outlook (SMTP) on paid plans.
Start freeBasic
Billed annually · $84/yr
Everything you need to run real outreach.
- 5,000 contacts
- Unlimited emails, inboxes & campaigns
- Gmail, Outlook & any SMTP inbox
- Spread sending + spam-safe ramping
- Reply inbox, A/B, full analytics
Pro
Billed annually · $468/yr
For agencies and heavy senders.
- 50,000 contacts
- Everything in Basic
- Whitelabel + multiple workspaces
- Priority support
No credit card Cancel anytimeYour contacts & inbox are yours to take
FAQ
Questions, answered plainly.
You connect the email account you already send from — Gmail, Outlook, or a service like Brevo or SendGrid — and MailTrigger sends through it. There's no markup on your sending, and you're never lumped in with strangers on a shared server.
Your inbox can already send. Let's make it work harder.
Connect your email, add a list, and send your first sequence today — free.
No credit card needed.